Role
Product Designer
Timeline
January — February 2025
Keywords
Brand research, Brand language, Electronics, Market research
Designing for a Modern Audience
Opportunity — 35% of today’s workforce is now remote
As remote work and digital lifestyles rise, Montblanc can adapt to its audience’s evolving needs with a microphone that extends its tech line while staying true to its values.
Brand Core Values
Maintaining Relevance
Luxury Tech is Trending
Luxury brands have made the expansion into tech products to maintain their relevancy in a tech-centered world.
The Opportunity
There is a lack of existing condenser microphones on the market that are both portable and within the luxury audio market.
Form Development
Proportion studies to grasp Montblanc's form language and identify detailed design cues.
The best ideations followed Montblanc's symmetrical, rational, and geometric motif.
Reflection
Throughout this project, I learned that consistency, brand alignment, and user lifestyle research are essential to the expansion of product portfolios. I improved my skills in brand research, competitive analysis, and analyzing visual brand language to properly ensure that designs are aligned with business constraints.